01
Strategise
Constituency and issue research before message. Who is moving, why, and what would move them back — then a message architecture the candidate can say out loud.
Political & policy communications · Guwahati · pan-India
We read the ground before we write a line.
Satvwa is a political and policy communications firm. Research, narrative and campaign execution for people who answer to an electorate — and for institutions that have to explain themselves in public.
Drag the terrain — every column is a booth
What we do
Three things, in this order.
Strategy that isn't tested against the ground is opinion. Content that isn't distributed is a document. We do all three, or we don't take the account.
02
Curate
A working desk that produces the words and the pictures — daily issue tracking, speeches, op-eds, campaign creative, video. Written by people who read the brief that morning.
03
Execute
Distribution down to the district. Digital and field run off one calendar, so what the candidate says on a stage is what the page posts that evening.
The desk
A working desk, not a monthly retainer.
Most of what a campaign needs is not a campaign — it is someone reading everything, every day, and telling you what changed. Our desk runs whether or not there is an election on.
Daily brief · standing formatIssued 07:30 IST
National
What moved overnight, and who it helps
Policy announcements, parliamentary business and the national frame that local coverage will borrow by evening.
State
Scheme delivery, and where it is visibly failing
Ground-level movement on entitlements and schemes — what most constituency questions are actually about.
Sector
Defence, foreign policy, environment
Tracked continuously, so a client is never briefed on a subject the day they are asked about it on camera.
Watch
What we expect to be an issue in seventy-two hours
The half of the brief that earns its keep — early warning, with a recommended position and a draft line.
Issue salience · rolling 14 days
Illustrative. The real chart is built per seat, from our own tracking, and it is the first thing a client sees each morning.
Format shown is the standing structure of our daily brief. Client work and campaign material are shared under NDA, on request.
How we work
Research, implement, evaluate, communicate.
The same four steps on every account, whatever the size of it.
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Step one
Research
We go to enormous lengths to understand the brand and the issue it faces before proposing anything. The strategy is built on that, or it is guesswork.
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Step two
Implement
We present only strategies that can be implemented. A good idea is a good idea if we can implement that good idea.
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Step three
Evaluate
Every campaign is measured while it runs, and the plan is changed on what the numbers say — not at the end, when it is a report instead of a decision.
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Step four
Communicate
One channel between our desk and the client, in real time. On a campaign, the cost of a slow answer is the campaign.
Capability
What sits on the bench.
Built as one team, so a campaign does not have to brief four vendors and hope they agree.
- PoliticalSignature campaigns, public opinion research, strategic communication, public affairs, crisis handling
- DataQuantitative and qualitative analysis, constituency reads, tracking and dashboards
- WritingSpeeches, op-eds, media notes, manifesto and policy copy
- Media & PRCoverage, interviews, video bytes, media analysis, crisis handling
- DigitalAccount management, content calendars, page optimisation, paid campaigns, influencer work
- Mass communicationOutdoor and indoor advertising, print, broadcast, call centres, WhatsApp, IVRS, bulk SMS
- CreativeIdentity, packaging, print and publication design, motion graphics
- MultimediaPhotography, videography, voiceovers, editing, podcasts, animation
- EventsBudgeting, site selection, permits, logistics, backstage and event PR
Every line here is inherited from the legacy brochure and needs a client tick before it goes live. Anything they cannot staff this month comes off the list.
Contact
Tell us the seat, the timeline and the problem.
We will tell you whether we are the right people for it. If we are not, we will say so.
- Based in
- Guwahati, Assam
- Working
- Across India